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Birmingham Citys newest hotel opens wth Marcus Wareing

Hotel La Tour Birmingham

Hotel La Tour Birmingham

Independent operator Hotel La Tour invest in Birmingham City centre for its  first venue.

Birmingham’s newest hotel opened this week. The £24m development in Birmingham city centre has 174 bedrooms and suites, a restaurant and bar inspired by Michelin-starred Chef Marcus Wareing, coffee shop and dedicated conference and events floor.
The company, led by Managing Director Jane Schofield, is a new venture for members of the former management team of Hayley Conference Centres which was acquired by private equity firm Permira in a £358m deal May 2007.
Much of the private equity for the Birmingham development has come from the sale of Hayley and funding has now been secured for a second site, in Manchester. Hotel La Tour plans to develop a total of five hotels in the next five years.
More than 2,000 candidates applied for 100 full- and part-time jobs at the Albert Street hotel and £1m of inquiries had been received prior to Monday’s (March 26) opening.
Mrs Schofield was joined by Operations Director Adrian Colman for a ceremonial unlocking of the hotel’s revolving doors as the first customers arrived. “As always our focus is on looking after our guests so there’s no big launch, we’re getting on with the business of delivering great customer service,” she said. Marcus Wareing and his team have been advising on menu concepts and ongoing training and service standards alongside Alex Penhaligon, Head Chef at the hotel’s brasserie-style Aalto Restaurant.
Jane added: “To see the hotel open to guests after five years’ research, planning, designing and building is a watershed moment in what we hope will be a long and successful history for Hotel La Tour. We pride ourselves on being a four star-standard hotel with a five star attitude to service so now the hard work begins!”

A few things you may (or may not) wish to know. Hotel La Tour factfile:
 Hotel La Tour is the first development to get underway in the city’s Eastside district
 It’s one of only a handful of privately-invested developments in the city
 More than 1,000 people worked on the building programme
 16,000 tonnes of concrete were poured into its foundations
 500,000m of data cabling will ensure its customers are always well connected
 Its conference and events floor can accommodate up to 120 delegates
 Aalto Restaurant seats 90 with main courses starting at £11.50
 Private dining is available for parties of up to 16 and a “Kitchen Table”, seating 8, has unparalleled views into the kitchen
 Alvar Bar’s 20m long bar top is thought to be the longest in town
 Signature cocktails at Alvar Bar include The Chamberlain: named after father and son Joseph and Neville, both city mayors, one an MP the other PM.

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