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Izza Pizza launches in Selfridges Birmingham

Izza Pizza by Aktar Islam

Wood-fired artisan pizzas with a unique sourdough base are coming to Selfridges Birmingham this week with the launch of the Lasan Group’s latest venture, Izza Pizza.

Restaurant royalty, Aktar Islam and his chefs from the succulently successful Lasan Group are bringing a quality unseen in the city before and it will officially open in the iconic Birmingham Selfridges Foodhall on Thursday 6th April.

Izza Pizza brings carefully-sourced ingredients of the highest quality from near and far, to create a picture perfect pizza for diners and shoppers and it is all about that base.

Aktar Islam, chief director at Lasan Group, said: “The bases are made with a combination of white and wholemeal flours. The wholemeal adds flavour as well as goodness and creates a lighter and slightly more ready texture than you find in ordinary pizzas.”

The sourdough itself is fermented using natural yeasts, ensuring a healthy and natural product. Izza’s wood-fired oven will ensure that the pizzas emerge crisp, irresistible and with slightly smoky notes.

To top it all off, the pizzas are dressed with mouth-watering ingredients ranging from classic and simple Margherita with tomato, mozzarella and basil to the indulgent Truffle in Paradise with black truffle, taleggio cheese, chives and white onion.

Aktar added: “With a dish as simple as a pizza, there’s no hiding place. It’s up to the ingredients to do the talking and to tell the story. Our cured meats would stand up on their own as a meat platter at a high-end restaurant”

The mighty meats include morcón chorizo, made in Andalusia with pork from Spain’s famous black Iberian pigs and spianata calabra, produced in Calabria in Southern Italy. The truffles are currently sourced from the Perigord in France but, as the seasons change, will come from Italy.

The culinary king has sourced the cheeses such as mozzarella, taleggio, gorgonzola, parmesan, burrata and fontina from reputed makers in Italy.
The sensational sauce for the Izza Pizza creations are made with flavoursome San Marzano tomatoes, grown on the slopes of Mount Vesuvius, and heritage tomatoes, grown in southern England and the Vale of Evesham for their intense flavours.

Sam Watts, general manager at Selfridges Birmingham, said: “We are thrilled to welcome such a innovative restaurateur who is responsible for opening some of Birmingham’s finest eateries to our house. Izza Pizza has something that will appeal to all of our shoppers and will soon become a Selfridges Foodhall staple.”

Izza Pizza will open on Thursday 6th April and will be exclusively available in the Birmingham Selfridges Foodhall. For further information visit

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