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About Us

James Day Editor of (ETM)
James Day. Restaurant Food Reviewer, and Editor of (ETM), whilst judging the Finals of Gordon Ramsay’s   Channel 4 ‘F’ Word, featuring Birmingham’s Lasan Restaurant.

Being self styled ‘virtual-foodies’ means that we have alot to say about food, and share it with you.  is one of the places we do it. Since 2002 a popular restaurant and food review website for the Midlands, listing all the “Birmingham Post ” Newspaper food reviews, we are now about all things foodie in the Midlands.

We want to hear what you think about food, in the Midlands, and UK wide. Whether it be your favourite pub food, restaurant, deli or chippie, or maybe your local producer, supplier or provider let us know. You can email your comments or recommendations HERE

Not only are we ‘virtual-foodies‘ but we also spend our days seeking out new places for you to dine, and reviewing them, and negotiating offers on your behalf with our sister brands, below. Our team of Midlands food critics, restaurant reviewers, Midlands bloggers, and domestics Gods and God-esses, spent their hard earned pennies on the favourite food, and report it to us via email, post and twitter @eat_themidlands

Happy dining, and keep in touch,

James Day

Editor (ETM), and TV Food Reviewer The Midlands Dining & Ratings Guide, promoting the Top 250 Midlands Restaurants, and the rest to up to 20,000 hungry foodies per month with news, profiles, photos, descriptions, and ratings left by you, and fellow diners. You can leave a live rating for any of the venues we mention in this Blog, many which link to their listing on

Gourmet Life Dining Club

Gourmet Life Dining Club

Gourmet LifeThe Midlands Premier  Lifestyle Dining Club – Promoting the best the Midlands has to offer – ALL over 100 listed venues on gourmet Life MUST source at least 20% of their main menu from their region – so you can help supporting those local producers, while you dine on the best ingredients available –Midlands Dining for 20% less! Yes, as a member, you receive Min. 20% discount off your food bill.

Other benefits include:

•    Up to 20% off selected Farm Shops and Delis ~ See website
•    Hotel Savings at selected hotels in the Midlands, London & the rest of the UK
•    Discounted train travel to and from London to the Midlands. Save 1/3!
•    Gourmet Nights – See our calendar of monthly events across the region, and save off ticket prices, and overnight breaks.
•    Partner discounts – Additional savings off lifestyle experiences and shopping
•    PLUS MANY More, visit the website for more details, a list of venues and to  Join HERE

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